Step away from the crayons

A practical, down-to-earth book that will lift the lid off of business-to-business branding.

If you want to take your business to the next level and begin to build real value into your company then this book will help you to:

•  Understand how brand works holistically
•  Define your brand
•  Build a strategy for your brand
•  Create real competitive advantage
•  Build a winning team
•  Radically improve customer retention
•  Maximise the value of your business
•  And much more besides!

Drawing on a combined experience of more than 50 years, Phil Parr and Alan Bright have created a ‘must-have’ resource for anyone interested in developing a B2B brand.

Their unique insights have lifted branding from the tactical world of corporate marketing and developed a compelling argument for putting it back in the board-room where it belongs! So - step away from those crayons and let’s start to build your strong B2B brand.

“The successful company’s holistic approach to brand development will take into account the character, talents, voice, and personality of the company. Bright and Parr’s clear description of these elements is based on over 25 years of their own experience in the business. Their book provides a clear analysis of the aspects to be considered, and offers many valuable ideas for what to do to take your brand and your business forward, with a diagnostic checklist to show where your strengths are, and suggests plenty of ideas for taking action.

An added benefit is the comprehensive guidance they offer business leaders on what to do and how they can build an authentic organisation.”

Alan Butland
Director, Promise Development Ltd